Search results for "Cognitive maps"
showing 3 items of 3 documents
Managers’ and consumers’ representations of the closeness to a store : a contribution to retailer strategy
2013
Getting close to the consumer is one major concern in retailing. This research tries to understand the rehabilitation of small food stores in the French retailing context and explores the notion of closeness in all in its dimensions from a retailer as well as a consumer perspective. The research involves data collection from both retail companies and consumers. The qualitative and quantitative analysis show that creating closeness with the customer can be defined as the management of the spatial, temporal, functional and social distance that links a store to its customers. Seven dimensions can be identified: the access closeness, the functional closeness, the process closeness, the relation…
Fuzzy Cognitive Maps-Based Modelling of Residential Mobility Dynamics: GeoComputation Approach
2017
International audience; This paper is concerned with proposing a fuzzy cognitive maps (FCMs) driven approach for geocomputing urban dynamics (social, spatial and temporal) as a complex system. After an overview of FCMs, mathematical fundamentals methodology that this theory suggests are examined. Then, the formalization and algorithm implementation of a model apply to residential mobility in urban space based on FCMs is described. Very good results were obtained, demonstrating that the use of these modelling approach is good and reliable.
Fuzzy cognitive maps for knowledge-oriented human risk management in industry
2021
This contribution proposes an integrated approach making use of Fuzzy Cognitive Maps (FCMs) to organise in a flexibleway human knowledge about decision-making (DM) problems of interest in industry. By modelling human reasoning, FCMs allow to represent real phenomena on the basis of spontaneous human brainstorming on relations between pairs of relevant DM elements. Because of its characteristics, the use of FCMs can be effective to model DM problems such as human risk management, particularly critical in the industrial business sector. After identifying human risks in the existing literature, FCMs will be used to define relations among risks, which will be later prioritised by means of a mod…